The London-based company Penumbra Publishing Ltd has developed The Storebrand Virtual Museum, a digital museum containing a selection of almost five hundred works of art from Storebrand's corporate art collection. Metallic Avocado acted as external consultants on user interface design and quality control.

Publication of the museum in an electronic format will allow Storebrand to promote wider knowledge of their substantial collection of Norwegian and international modern and contemporary art, as well as to present it in a museum context. Important works by artists such as Andres Serrano, Bernd & Hilla Becher, Bjarne Melgaard, Mari Slaatelid and Richard Serra are presented in a virtual environment where the user may move from room to room and select the displayed artworks for detailed viewing and background information.

The user navigates the museum interactively, so that he or she can survey a number of rooms from pivotal points before moving in and viewing works at close range. Penumbra's unique high-speed relational database is always available in the background and can be accessed by clicking on any artwork. A flexible structure allows the inclusion of films and slideshows on special topics, as an educational facility for detailed information about specific artists and artworks.

The museum is cross-platform and is installed on a custom-made info-kiosk in Storebrand's headquarters in Oslo. It is also installed on a portable computer that can be used in conjunction with a projector for external presentations.

Storebrand Virtual Museum was opened in April 2002.